AI, made usable

Turning a complex AI platform into a clear, scalable product experience

Desktop UX Research UI Redesign

Context

  • Powerful functionality hidden behind growing product complexity
  • Weak hierarchy making onboarding and core workflows difficult to understand
  • Redesign focused on clarity, scalability, and faster time to value
natif.ai — current training metrics on a laptop, from the legacy product
Research interviews with existing natif.ai customers

Research

  • Customer interviews to uncover real friction across key workflows
  • Competitive analysis to understand established patterns and opportunities
  • Priorities driven by observed user problems rather than assumptions
Workflow overview — after the redesign
natif.ai — custom fields UI
natif.ai — upload new training data on a laptop
natif.ai — document specs UI
natif.ai — Figma overview of the product

Progressive disclosure

  • Complex configuration broken into clear levels and decisions
  • Advanced options revealed only when relevant
  • Lower cognitive load without removing flexibility for expert users
natif.ai — dynamic workflow dashboard on a laptop

Highly dynamic

  • Interface adapting to workflow, configuration, and system state
  • Relevant tools and information surfaced contextually
  • Complex workflows kept flexible without overwhelming the workspace

Guidance

  • Contextual guidance at critical decision points
  • Clear paths for new users without slowing down experienced users
  • Help integrated into the workflow instead of separated from it
natif.ai — Master Data Matching guide on a laptop
natif.ai — transcription workspace with virtual keyboard

Accessibility

  • Keyboard navigation, contrast, hierarchy, and clear interaction states
  • Accessible patterns considered as part of the core experience
  • Virtual keyboard supporting workflows without physical keyboard access

Impact

  • 2.4× more new users trained at least one AI agent
  • 37% reduction in time to first live workflow
  • Faster setup and clearer workflows from onboarding to advanced configuration
natif.ai — master data matching rules on a laptop
Custom fields — after the redesign
Training data — after the redesign

More work